A domain for the city of Melbourne

The mission of the new .MELBOURNE gTLD (generic top-level domain) is to benefit consumers by ensuring increased trust, convenience and utility as well as strengthening the City of Melbourne’s brand online. It will serve the interests of residents of Melbourne and the State of Victoria (VIC) and other internet users looking for products, services and information relating to Melbourne, Australia. Registration will be open for Victorian businesses, residents, community groups, organisations and government bodies seeking to identify themselves with the city, thus offering these potential domain owners new marketing opportunities and an additional channel of communication focused on their geographic location. The greater Melbourne area consists of the City of Melbourne and a further 30 municipalities, has an approximate population of 4 million people and is often referred to as "the most livable city" worldwide. Register your interest in this new naming opportunity for your website, blog or email address today!

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