Should I get a .co domain?
Some countries get stuck with TLDs like .nz, which is great for New Zealanders, but not so great for general purpose domains. Columbia, on the other hand, got dealt .co, which is one measly letter away from .com, the most popular extension on the planet. It's virtual winning lottery ticket.
So when Columbia opened their .co domains up for global registration in 2010, brands went into a frenzy because short domains for Twitter were all the rage (now Twitter just uses their t.co domain for every link, so there's less visible variety). Plus, Google considers .co to be "generic," meaning the search engine won't just assume you're in Columbia if you have one. They really are pretty convenient.
There are a lot of domain extensions out there now, so we don't have to deal with the psychological strain of getting something .com or .com-adjacent. But if you're looking to give your brand something that feels familiar, .co is a fine choice.
Then put your •co to work
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Your domain registration questions, answered
How does getting a domain work?
There are two pieces to this equation. First, there are domain registries that own the individual top-level domains (like Verisign, which owns .com, .net, and a few other TLDs). Then there's us, the domain registrar, which provides a big online store that houses all the TLDs in one convenient location. When you register a domain, we reserve it for you through the individual registries... like an Amazon of sorts if you were looking for an HDMI cable.
Are there any additional things I need to buy?
Nope, every domain we sell comes with all the bells and whistles attached. If the TLD supports WHOIS privacy, we turn it on automatically. If you want to transfer your domain to another registrar, we don't have any secret add-ons to keep you tied down. And we don't place any weird ads or parking pages on unused domains — we don't see that much anymore, but it was a thing companies have done in the past.