It’s privacy time,
A little peek behind the scenes — when I started at iwantmyname, I was baffled by the complexity of everything due to privacy concerns. Not only did the product have to be bulletproof, but so did the apps and tools we use. I sometimes struggle with pinning a culture on this team, but the one that might fit best is “paranoia.”
- what data we collect and why
- how we use your data
- how we store your data and keep it safe
- who, besides us, has access to that data
- how to exercise your privacy rights
Chris - iwantmyname.com
But what I really want to talk about is that panicky feeling you get when sending a single piece of content out to 200,000+ people. I’ve been pushing content out to the web for many, many years now, and it’s interesting how the size of an audience changes things. It’s like your mental fear model builds a tolerance to what it’s used to, but really starts to break when the numbers get crazy.
Then the fear compounds further when the vast majority of the audience are people you don’t know and rarely interact with. And it compounds further with the existence of things like Twitter that can amplify mistakes to wider audiences. I write a lot of content under the banner of iwantmyname, but 90% of our customers don’t see it. We’re a domain registrar, not The Verge. Most people stop by once or twice a year to set up a site, then go about their merry way.
You schedule the send. You hit the button. Then you grit your teeth and hope you don’t appear in a textbook one day about how not to write an email. The butterflies — they’ll be gone by the weekend.