July 23, 2015 Chris Hall

.COM? .IO? .PIZZA? How to pick the right domain extension (TLD)

.COM? .IO? .PIZZA? How to pick the right domain extension (TLD)

In ye olde days (early 2013), most of the hard thinking that went into choosing a domain name went to the part before the dot. But now, with hundreds of new gTLDs available to the public, the actual name of your site might be the easy part. How do you choose between all the options? Do you go with .COM? .CO? Your local ccTLD? A descriptive word that aligns with your brand? Maybe .PIZZA (pizza goes with everything!)?

Before you spontaneously combust, let’s go through your options and add some notes from the smart people writing about the subject on the web.

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July 21, 2015 Chris Hall

The guide to creating professional online stores

The guide to creating professional online stores

If you have a product to sell and an ounce of sticktoitiveness, the barrier for entry into the world of online sales is smaller than ever. Just pick a platform, select and tweak a template, take some product shots, and you’re up and running. But don’t let the bevy of simplified platforms make you lazy, there are plenty of decisions you still need to make to stand out from the crowd.

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July 10, 2015 Chris Hall

The guide to getting your own custom email address

Custom Email

Custom email may seem like a small detail in the larger branding picture, but it’s hugely important. In a single glance, this is what it means to your customers, clients, and/or acquaintances:

  • Custom email address = you’ve created a real business
  • Your old gmail.com or yahoo.com email address = this is your weekend hobby

So let’s patch up your branding right now and set you on the path to legitimacy. It’s an inexpensive (sometimes free) bit of branding that will make a world of difference for your brand.

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July 3, 2015 Chris Hall

Getting the right logo for your website

Getting the right logo for your website

Thousands upon thousands of websites are created every day. New brands. New blogs. Social platforms, online portfolios, e-commerce sites. And really, there’s very little in common amongst the sites. Some will be responsive, some will have traditional layouts, some will have non-traditional layouts—but nearly all of them will have a logo.

The logo. It’s the first thing people see when they visit your site, but it’s often the last thing people think about when starting out. So let’s unlock some of the mystery behind the logo building process and figure out how you can get a logo you’ll be proud of.

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June 24, 2015 Chris Hall

Getting started with iwantmyname

Getting started with iwantmyname

The main goal of this guide is to get you started on iwantmyname, assuming you have no background in domain registration or starting up a website. We’ll try to keep things as need-to-know as possible, so if you’re easily distracted, or just don’t like your intro guides seeming like college courses, you’re in the right place.

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June 22, 2015 Timo Reitnauer

Thinking beyond parental leave

Published on reitnauer.com:

Parental leave is an important topic and one that we will hear more about because there is an over-arching societal conversation starting to happen. So we began having a look around at what other companies offer and found a list of tech companies and their parental leave policies which was a good start, but not enough.

As an international team with four different nationalities and spread across as many countries (New Zealand, Germany, Canada and the US), we wanted to find something that works for everyone. We were also aiming at offering an equal option for men who should have the opportunity to negotiate some time away from work to be with their new children and to support the mother or same-sex partner. And would you believe there is still no parental leave in the US, even for most mothers?

But not everyone might have plans to have kids in the future—whatever the reason may be. How can we accommodate them?

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June 16, 2015 Melanie Baker

The ins and outs of WHOIS privacy and accurate contact information

The ins and outs of WHOIS privacy and accurate contact information

For many people, maintaining online privacy is understandably very important. Fortunately, to that end, WHOIS privacy is available for many types of domains (see our full list here).

Enabling WHOIS privacy is a way to mask or hide your personal contact information as the domain registrant, so it’s not visible in WHOIS lookups. Adding it to an iwantmyname domain name is easy (as long as your domain extension supports it)—in your dashboard, just click on the domain name, then click on “enable privacy” to begin.

However, not everyone knows about the availability of WHOIS privacy, and we’ve seen many instances where people have used altered or fake contact information when registering their domains as a step to ensure their privacy. While we understand the motivation to do this, let’s clear up why it isn’t such a good idea.

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June 9, 2015 Timo Reitnauer

Relaunching my domain name based personal web presence

Published on Medium:

Yes, I’m publishing this on Medium and not on my own domain name. Because it allows me to get my thoughts out of the system and share it with a wider audience until I‘ve made up my mind where and how to relaunch my personal web presence.

Why relaunch?

  • I’ve got my own domain name, and it feels like I’m not making the best use of it at the moment.
  • I never made the switch to English for personal long form writing since moving from Germany to Australia, and later to New Zealand. As a non-native English speaker, I often feel my writing isn’t good enough, and the following quote was a kick in the butt: “It is better to write not-well than to not write.”
  • We had plenty of discussions about personal sites and our individual voices on the web at work. Over the last few years, I’ve been writing quite a bit on the iwantmyname blog which is simply not me as a person, and I want to change this.

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June 1, 2015 Chris Hall

Are people moving into .APARTMENTS?

Are people moving into .APARTMENTS?

Apartments will never go out of style. They’re the cogs that keep low-density cities moving—an affordable option for those who don’t need the space a house provides. But what can you do with a .APARTMENTS domain? It’s not a job title, personal identifier, or generic business category. Apartments are simply a type of higher-density housing unit, making the TLD a specialized option to the extreme.

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